Ferrari and PUMA Extend Partnership

It looks like we will get to see co-branded products with the the Pracing Horse and Leaping Panther by Ferrari and PUMA for a long time from now, as the two companies today announced a long-term extension of their partnership, following the six successful years they leave behind.

The sport-lifestyle brand will thus continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari.

The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.

The PUMA brand has a long heritage in motorsport, and its development of fire retardant technology has revolutionized driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort.

PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers' and Constructors' Championships in one of the lightest and safest race suits in Formula One.

“We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term,” said Luca di Montezemolo, Chairman of Ferrari S.p.A. “Their commitment to product design, development and racewear technology is unrivaled in the industry, and they continue to impress us on all counts.  Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands.  We look forward to continue working with PUMA for many years to come.”