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Ferrari 2014-18 Roadmap: A New Car Every Four Years

Fiat-Chrysler has just announced a major five-year plan targeting all of the brands under their wing. As an ambassador for the Italian way of making cool cars, Ferrari plays a major role in this and is being allowed to build lots of new cars targeting previously untouched segments.
Ferrari 2014-18 Roadmap 5 photos
Photo: Ferrari
Ferrari 2014-18 RoadmapFerrari 2014-18 RoadmapFerrari 2014-18 RoadmapFerrari 2014-18 Roadmap
The supercar company will offer what it calls a full line of V8 and V12 engined models, though telling you what those cars is a guessing game. We know that Ferrari is unwilling to go below the 458 in terms of price or build volume models, so the super sport and GT classes will probably continue to be targeted.

Ferrari has also made it clear that it will launch one new car every year and they will each have a four-year lifecycle. After that, M versions of the cars will be introduced and will last another four years.

This plan sounds a lot like what Aston Martin is doing. To give you an example, the British company has recently replaced the Rapide with the Rapide S, while the awesome little V12 Vantage is swapped by the V12 Vantage S.

of the four new models we can expect until 2018, we know about at least two. The FF shooting brake will receive a normal coupe version or might be replaced by one. Demand for the wagon-style body has not been stellar and Ferrari could be considering going back to the body style the 612 had before it was replaced.

Another car that's hotly anticipated is the replacement for the 458 Italia, expected to arrive within the next two years. Ferrari's best sold car will undergo at least one major change, receiving a turbocharged engine with more power.

A significantly updated version of the California convertible has already shown Ferrari's willingness to adopt turbocharging again. The benefits of higher specific output and potentially lower emissions and fuel consumption have far outweighed concerns over engine response times.

Production of supercars will be capped at just 7,000 units per year. This, according to them, will preserve the brand's identity. Profits will be sustained by customer customization programs and the numerous licensing deals they have. Production will, however, be raised to 10,000 if the number of high-worth individuals in the worlds shows a notable increase, especially in emerging markets.

Our say: Separately, Ferrari's decisions seem a bit random, but working together they make perfect sense. Considering the 4-year life cycle and the waiting period, Ferraris would date really fast. But considering there's fewer of them, that isn't the case. Conserving the resale value is important for any brand, be it Fiat of Ford.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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