Photo: iSeeCars.com
iSeeCars.com returns with a new study focused on consumer behavior, this time around centered on what colors men and women prefer for their cars. According to the online automotive search engine research website, the findings of the Car Color Preferences by Gender Study come as a result of analyzing almost 700,000 consumer inquiries and roughly 30 million car sales.
The study’s highlights aren’t all too surprizing, with women having a strong preference for teal automobiles (19 percent). Men, by comparison, prefer strong colors like yellow (33.9) and orange (32.6). And interestingly, the least liked colors are gray for women (2.7 percent) and beige for men (0.9).
“There’s an interesting connection between gender preferences for vehicle colors and body styles. Men favor pickups and sports cars more than women do, and those segments have an unusually high percentage of brown and yellow/orange cars, respectively” explained Phong Ly, the chief exec of iSeeCars. “The same is true for some of women’s favorite body styles – SUVs and minivans, which have more teal and gold cars than average,” he added.
On the flip side, this difference in preferred colors means that men are more likely to spend extra on getting the car they want with the paint option they want. More to the point, the vehicles finished in the colors men prefer cost an average of $3,257 more than women’s favorite car colors. Also, yellow cars analyzed in the study are 86 percent more expensive than teal vehicles.
Another study highlight comes in the form of red, the only color where male preference declined according to iSeeCars.com. By comparison, women have fallen out of love with four colors that had ranked in previous studies.
“Changes in color preferences could guide automakers to better market their vehicles to men and women,” commented Phong Ly. On that note, who could say no to a McLaren F1 LM painted in old-school Papaya Orange?
“There’s an interesting connection between gender preferences for vehicle colors and body styles. Men favor pickups and sports cars more than women do, and those segments have an unusually high percentage of brown and yellow/orange cars, respectively” explained Phong Ly, the chief exec of iSeeCars. “The same is true for some of women’s favorite body styles – SUVs and minivans, which have more teal and gold cars than average,” he added.
On the flip side, this difference in preferred colors means that men are more likely to spend extra on getting the car they want with the paint option they want. More to the point, the vehicles finished in the colors men prefer cost an average of $3,257 more than women’s favorite car colors. Also, yellow cars analyzed in the study are 86 percent more expensive than teal vehicles.
Another study highlight comes in the form of red, the only color where male preference declined according to iSeeCars.com. By comparison, women have fallen out of love with four colors that had ranked in previous studies.
“Changes in color preferences could guide automakers to better market their vehicles to men and women,” commented Phong Ly. On that note, who could say no to a McLaren F1 LM painted in old-school Papaya Orange?
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