Because we live in a world in which the public display of wealth is the equivalent of personal worth, there’s no sense in treating yourself to a fancy, super expensive, one-off, diamond watch if you don’t show it off. Rapper Fat Joe is the owner of one such watch.
Rapper Fat Joe (real name, Joseph Cartagena) showed up on the red carpet at last night’s White House Correspondents’ Association dinner, as this Daily Mail photo confirms. The WHCA event is a very rare occasion for members of the U.S. political class to mingle with representatives of the press, joke on otherwise very serious issues, have some fun, and raise money for aspiring and working journalists.
Celebrities do show up, too, usually as guests of a media outlet, and help bring even more attention to the event. No word yet on which outlet invited Fat Joe, but he definitely did his best to get attention – as a $4 million diamond watch will do.
Not only is this a very expensive timepiece, but it’s also a one-off and one of the biggest diamond watches ever created. It’s not new, having been unveiled in February this year, but it’s still as eye-catching. It is a design from NYC-based jewelers-to-the-stars Pristine, and it’s called the Avalanche – a most apt name for “the iceberg that sunk Titanic,” as Fat Joe described it when he unboxed it. You can see the unboxing video below, but do grab some shades: it’s a lot of bling and sparkle.
Photo: Instagram / Pristine Jewelers
Fat Joe says he bought the Avalanche for $4 million and that it comes with its own 27/7 security. That’s not even the most spectacular thing about it; neither is the online buzz that Fat Joe dropped “four mil” on a watch when his entire net worth is also estimated at $4 million.
Whether Fat Joe really owns it or has it on loaner, it’s the watch itself that is truly spectacular. The Swiss hardware and 18-karat white gold are covered in 196 carats of baguette diamonds, and each and every stone is GIA-certified. GIA certification is the standard and guarantee of stone quality, and Pristine takes pride in delivering only the finest stones to its select customers.
Pristine and Fat Joe actually go a long way back, and he’s tight with founders Ofir Ben Shimon and Avi Davidov. He owns several Pristine watches (you can see some of them in the photos in the gallery), but Avalanche is the biggest: the biggest in his personal collection and as an industry standard, described as “one of the biggest timepieces with diamonds ever created.”
Measuring 65mm by 55mm, Avalanche has every surface covered in diamonds, from the bracelet to the dial. In fact, all you can see are diamonds and the hands telling the time, and that’s ok: it’s not like it was created for timekeeping, but more as a flex. Still, in case the wearer might want to know what time it is, Pristine used a precise Swiss automatic movement.
Photo: Instagram / Pristine Jewelers
Pristine Jewelers know a lot about flexing. Their resume includes Cardi B’s engagement ring and some of the most outrageous his-and-hers pieces, and they claim to have invented the trend of “baguetted” watches. “We started being known for doing the craziest watches,” the duo once said. “All blinged out, all iced out. We started doing them with baguette cut diamonds and now people are starting to get into it more and more.”
The first rapper to order a baguetted watch was DJ Khaled, a good friend and collaborator of Fat Joe, followed by the likes of Diddy and Floyd Mayweather, who also owns the $18 million Jacob & Co. Billionaire Watch. But whereas Khaled gets the “first” honor, Fat Joe claims the biggest.
Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends. Full profile
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