Remember Rag & Bone [we'll just call them clothes company], the fashion label who crushed a Porsche 911 SC in their latest campagin? We really hope you don't. Regardless, it seems their campaign has worked. A group of classic motoring enthusiasts have acquired some of the brand's creations.
Nevertheless, nobody was ready to wear them. After the label dropped a concrete block onto a Neunelfer, it's not hard to understand why. So what do you do with such clothes? Well, since the campaign was that special, it required a response that was just as unconventional - for one thing, you can burn the rags.
Yes, we know, the response video, which comes from Haggetry Classic Cars, can easily be labeled under "eye for eye", not exactly something the car community is trying to promote. But we can't be hypocrites and forget to tell you we enjoy seeing somebody taking actions against such frivolous campaigns as the Porsche-crushing one.
The ashes resulted from the response action won't bring back that artful 1979 Porsche 911 SC, but we hope they'll bring some sense into executives who approve such proposals. Or better-planned agency pitches.
Since this is 2015, perhaps it's time for people to learn that some marketing laws get old and need to be replaced. For instance, we could start with "there is no bad advertising". A glance at the original video's Youtube comments and dislikes easily shows the negative effects of what aims to be an "art directed" effort.
Ladies and gentlemen drivers, without further ado, we give you "hag and chrome".
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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