The Throttle is the "World's Largest Biker Bar," a 30-acre indoor and outdoor bar with several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent and parking for thousands of bikes.
However, since it is only open two weeks a year during the aforementioned rally, owner Michael Ballard have to boost incomes, so he and his team brag that visitors will find the country's most beautiful bartenders and biggest music acts in his bar these two weeks.
Therefore, the new show centers around Mike Ballard and what it takes to run the world’s largest biker bar, managing 300 employees, including 100 voluptuous bartenders, over nine days, to make as much money as possible.
"I'm so proud to be working with the Tru Network," said Ballard. "It's been a long time coming. Jesse Dupree and I have worked day and night to land a show for the last seven years. We both knew I had built something golden, and Jesse had seen it the first time he played the Full Throttle Saloon. I have put everything on the line multiple times to keep growing the Full Throttle Saloon brand. I've rolled the dice every year and I've been lucky so far - but you never know what tomorrow will bring."
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