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EVs to Be Simply Referred to as Cars by 2030, Research Finds

11 of Britain's 24 available electric cars 1 photo
Photo: Go Ultra Low
The full adoption of a new piece of technology is not complete until the language assimilates it too. In today's auto world, the word "car" is generally used to define an ICE-powered, four-wheeled machines, while for alternative vehicles some other moniker is added, e.g. electric car.
Such prefixes or suffixes mean that people find alternative-powered cars to be just that, alternative. They are not yet seen as mainstream, and it would appear it will take another decade or so for them to be.

These are the findings of a study conducted and published by Go Ultra Low, a British initiative that specializes in alternative-powered cars.

Go Ultra Low says 69 percent of the people it questioned believe electric cars will be referred to simply as cars by 2030, thus normalizing how this type of vehicle is perceived.

The biggest motors driving the way people are perceiving EVs are the fact that friends or family use them (33 percent), and that EVs are more and more commonplace on today's roads (49 percent).

Brits still seem to be stressed out when it comes to the range of an electric car, and nearly half of them (45 percent) say they will only buy an EV when and if charging infrastructure improves. For the record, the UK already has over 25,000 charging points in place in 9,500 stations.

This lack of public understanding of the EV phenomenon extends to other areas as well. Brits seem to be convinced they can choose from only 15 electric models on their home market, when the real number is actually 24.

"Electric cars are great to drive, can be very cheap to run and help improve local air quality," said in a statement the head of Go Ultra Low, Poppy Welch.

"With, prices moving closer to that of their petrol or diesel counterparts, an expanding chargepoint network and an increasing number of models available, there has never been a better time to consider an EV as your next car."

According to the organization, the results of the study – which can be read in full in the press release section below – are based on the responses of 2,000 people aged 18 and above, surveyed by OnePoll in September 2019.
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Press Release
About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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