The independent study shows that companies will not delay the refreshing process of their vehicle fleets any more, as the global financial crisis shows the first signs of fading. The company car purchases are expected to account for 30 percent of new car sales in the current year, a figure that would represent a five percent increase over last year’s value.
Datamonitor says that automotive producers have already started making efforts to enhances their fleet offers, in order to take full advantage of this change.
“Manufacturers such as Nissan, Renault and Kia have forged alliances with leading international lessors to increase their sales in this sector,” Tarun Bisht, senior automotive analyst at Datamonitor, was quoted as saying by the aforementioned source.
“Furthermore, car manufacturers are also making efforts to create centralized pan-European sales teams so that they can serve and co-ordinate with fleet customers more effectively and efficiently,” he added.
Bisht explained that carmakers who have developed fuel efficient vehicles will benefit most from the upcoming trend, as fleet managers are interested in this asset.
“Many corporate and fleet customers are adopting environmental measures to offset CO2 emissions, as they are well aware of green issues and climate change. Owning a green fleet enhances a firm's brand image and is positively perceived by many stakeholders,” Bisht said.
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