"We work with ESPN each week to bring the excitement on the track to life for viewers with the Tech Garage," said Kris Malkoski, vice president and general manager of the Craftsman brand. "We're thrilled about this tour because it gives fans an all-access exclusive look inside the studio and shows them the Craftsman tools that have become a trusted name among NASCAR® and DIY auto enthusiasts alike."
The events will take place at eight Sears store locations from March to September and will start on March 6 in Atlanta. Fans will be able to check out all the props, demos and Craftsman tools used during race telecasts. This will help them better understand the technical and mechanical aspects of NASCAR racing.
"Craftsman tool's long and successful association with NASCAR made them a perfect fit when we launched the Tech Garage last year," said Ed Erhardt, president, ESPN Customer Marketing and Sales. "These events are a fun way for race enthusiasts to spend a few hours and get a peek at a part of NASCAR that is not normally open to the public."
All events are from noon to 4 p.m. local time outside the Sears store location. The event tour schedule is as follows:
- March 6: Atlanta, Gwinnett Place Mall (Duluth, Ga.)
- April 10: Phoenix, Paradise Valley Mall (Phoenix)
- April 18: Dallas, Town East Mall (Mesquite, Texas)
- May 23: Charlotte, N.C., Carolina Mall (Concord, N.C.)
- July 11: Chicago, Chicago Ridge Mall (Chicago Ridge, Ill.)
- July 18: Indianapolis, Castleton Square (Indianapolis)
- Aug. 28: Nashville, Tenn., Cool Springs Galleria (Franklin, Tenn.)
- Sept. 12: Richmond, Va., Chesterfield Towne Center (Richmond, Va.)
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