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ESP to Rule China in 5 to 10 Years

The Electronic Stability Program (ESP) is going to become a must have feature in future new cars in China, Jennifer Jiang Director of Bosch China Marketing and Sales Controlling, Chassis Systems Control, said in an interview with gasgoo.com.

What's interesting is that China hasn't made ESP mandatory for companies that are building and selling cars in China and there's not even a deadline for setting up such legislation. But the continuous expansion of Chinese carmakers in overseas markets could push them towards offering ESP as standard.

"Developed and launched by Bosch in 1995, ESP is considered as the most important life saving technology after safety belt, many countries like US, Australia, Europe and Canada are now making ESP mandatory through legislation. Currently it is hard to predict whether or when Chinese government will mandate ESP," she said.

"However, we are confident that ESP will be popular in China in the coming 5 or 10 years following this safety trend worldwide. However, the progress requires the common effort from all parties including OEMs, end users and policy makers in the automotive industry."

Furthermore, more and more companies are building research centers that could support local manufacturers into bringing ESP on their models. The question still remains: when is this going to happen?

"Currently, our technology can be applied locally. Major products of Bosch Chassis System consists Active Safety Systems: ABS (Anti-lock Brake System), TCS (Traction Control System), ESP (Electronic Stability Program) and sensor; Passive Safety Systems: Airbag ECU and its sensors. We are preparing for the launch of new generation from 2011 for ABS/ ESP. For occupant safety systems, we have launched AB10a targeted at Asian market in 2008, and we are also developing low cost AB ECU for LPV to meet the market needs."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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