Photo: EBR
Erik Buell Racing will be hosting the brand's dealers in one of the biggest motorcycle events of the Autumn in North America, the American International Motorcycle Expo (AIMExpo), October 16-20, at the Orange County Convention Center in Orlando, Florida.
EBR's presence at the AIMExpo is part of the new policy the American manufacturer has adopted after deciding to make a comeback in the industry. Having lost Harley-Davidson's support, Buell, now operating under the moniker Erik Buell Racing (EBR) got a financing agreement with GE Capital and has a lot of nifty plans.
The GE Capital money will be directed to establish a strong dealer network, one of the weak points in the brand's history, and thus be able to expand business in increase sales figures.
EBR will be displaying their newest motorcycles, along with the award winning 1190RS machine. It looks like the sun is once more shining over Buell, and we (and other sport bike lovers) couldn't be any happier.
The GE Capital money will be directed to establish a strong dealer network, one of the weak points in the brand's history, and thus be able to expand business in increase sales figures.
EBR will be displaying their newest motorcycles, along with the award winning 1190RS machine. It looks like the sun is once more shining over Buell, and we (and other sport bike lovers) couldn't be any happier.
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