As the Shady XV compilation album has reached the market today, folks over at Dodge have also released a video teaser of their newest collaboration with rapper Eminem, who is also the founder of Shady Records. It would seem the video for the “Guts over Fear” single is backed by Dodge.
Eminem and Chrysler are once again partnering up?
It’s not the first time we see Eminem collaborating with the American car manufacturer, so we can assume the video teaser is here only to announce a new series of advertorials. Especially that, at the end of the one-minute clip, we can see the album artwork of the new mixtape.
New songs and remakes
Shady XV is a compilation album performed by various artists of Shady Records. The double disc album was also released today by Shady Records and Interscope Records and was created in the honor of the label’s 15th anniversary and as its 15 projects (without Eminem’s solo releases).
The first disc features new material from Eminem’s record label artists such as Slaughterhouse, Bad Meets Evil, D12 and Yelawolf, as well as the label’s founder. The second disc includes the label’s greatest hits and features some of the label’s former members such as Obie Trice, 50 Cent, Ca$his and Stat Quo.
Eminem and Chrysler 200
Last time Eminem partnered up with Chrysler it was over three years ago, as the Detroit rapper starred in the Born of Fire spot, alongside the 2011 Chrysler 200. The entire advertorial was shot in the city of Detroit using local cast and crew members, and it was aired during the third quarter of the 2011 Super Bowl. As the company’s marketing agents probably expected, Eminem’s video was quite a success.
Now, after quite a while, it would seem the famous rapper is back on promoting the company’s products, only this time it’s a different model, the Dodge Charter SRT Hellcat. The only question left to ask is whether we’re to expect some new advertorials as well or that was it.
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