Electrify America Pits The Flintstones Against The Jetsons

This educational campaign, as the company calls it, will be disguised as a national advertising effort that will be unfolding as TV broadcast, on the radio, and via a specially created website.

The idea of the entire campaign is to teach people that combustion is the past, while electric is the future. As a means to illustrate that, the company will use in its ads “The Flintstones” theme song to describe combustion-engined cars and “The Jetsons” one for electric ones.

As a means to show that despite being a Volkswagen company Electrify America will charge EVs regardless of their make, the first clip, attached below, features EVs from Chevy, BMW and Nissan alike.

“This is the first expression of a new movement to break down myths about electric vehicles,” said in a statement Guto Araki, executive creative director at Deutsch, the company behind the campaign.

“We tapped into iconic theme songs from the fan-favorites ‘The Flintstones’ and ‘The Jetsons’ as a way to connect the past to the present, and to send the message that the future is electric.”

The campaign which kicks off this week is part of a $45 million education and public awareness initiative that is supposed to make the concept of the electric vehicle easier to understand for those still out of the loop.

When it was created, Electrify America committed to investing $2 billion in infrastructure by 2027. Of that, $800 million is to be invested in the state of California alone, as the state is seen to be the most EV-friendly location in the world.

By the end of next year, the company plans to deploy 2,000 chargers across 484 sites in 17 metropolitan areas and on highways in 39 states.