The Hispano Suiza engine safely put the Breguet 19 TF SuperBidon at the top of the list of brave aviators that bridged the Old and New Worlds by air. Coincidentally, 92 years after that impressive display of impeccable engineering, Hispano Suiza returns to New York.
Not by air, this time, although the avionics influences are strong with the exotic carmaker. On September 17 of this year, the Spanish brand will be the primary sponsor of The New York City Concours in Manhattan.
The event is an exhibition of fine classic cars in the Big Apple, and Hispano Suiza will present the Carmen Boulogne on 72nd Street between Madison and Fifth Avenue. The location is no more random than the Spanish luxury supercar brand.
In plain new-yorker parlance, Madison Avenue is roughly translated as U.S. Luxury Capital, with the most prominent fashion and jewelry boutiques on the ground, right across the street from an array of world-renowned hotels and restaurants.
So Hispano Suiza fits the bill to the tee. The New York City Concours is home to some 30 classic and exotic automobiles and 12 motorcycles. The brand's own Carmen Boulogne will show itself for the first time in the Big Apple. With the US targeted as a "strategic market" for Hispano Suiza, it's natural to have a market launch in the country's most luxurious spot. Check the photo gallery to have a look at past editions of the NYCC.
"I can't imagine a better venue than this revamped edition of The New York City Concours on Madison Avenue," says Sergio Martínez Campos, CEO of Hispano Suiza. "We continue to challenge the concept of luxury and break the mold of the automotive industry."
New York will warmly welcome the electric Carmen of Hispano Suiza, "an automotive brand known for their exquisitely luxurious and meticulously engineered automobiles. Their heritage is an important part of automotive history, and they have infused their dynamic culture into the creation of cutting-edge electric cars", is what Maria Jannace, founder of the NYCC, says about the Hispano Suiza-sponsored exhibition.
Open to the public from noon till five in the evening of September 17, the 2022 edition of the New York City Concours will herald the People's Choice Award to the most iconic vehicle, attributed by the event guests themselves.