Photo: eicma.it
The EICMA 2015 will take place in Milan, Italy between 17 and 22 November. In 2015, the Esposizione Internazionale Ciclo, Motociclo e Accessori, better known as the EICMA, will celebrate its 73rd edition.
However, this edition marks 101 years since the debut of the event, making EICMA the most long-lasting event dedicated to motorcycles in the world. The bike show will take place in the same location, Rho Fiera, on the outskirts of the Italian fashion capital, Milan.
The first two days, November 17th and 18th, are reserved for the press and trade visitors, while the public will have access at EICMA 2015 between 19th and 22nd of November.
Open hours are 10:00-18:30 daily, with the exception of Friday, when the EICMA will be open until 22:00, local time. Even more, Friday only, all the ladies get free admittance.
This year's slogan is "Let's go ride," an encouragement of both the worldwide motorcycle industry and the Italian scene. At the same time, the slogan and the main visual themes are stressing out the diversity of the motorcycle world, promoting the determination of all those who didn't let go during the economic crisis and steadily went forward.
It's no surprise that the dominant color is red, that bright red color that seems to be the predilect one for things that have anything to do with racing. And it's hard to find an Italian motorcycle maker that hasn't used this color on at least one of their models.
EICMA 2014 brought a huge number of new, spectacular motorcycles, and we are waiting to see what this fall might bring, as the scene this year was significantly quieter. You can check out our EICMA 2014 report while waiting.
The first two days, November 17th and 18th, are reserved for the press and trade visitors, while the public will have access at EICMA 2015 between 19th and 22nd of November.
Open hours are 10:00-18:30 daily, with the exception of Friday, when the EICMA will be open until 22:00, local time. Even more, Friday only, all the ladies get free admittance.
Let's go ride!
The task of creating the visual id of EICMA 2015 was handed to Ugo Nespola, who already worked on one of the art pieces that celebrated a century of exhibitions last year.This year's slogan is "Let's go ride," an encouragement of both the worldwide motorcycle industry and the Italian scene. At the same time, the slogan and the main visual themes are stressing out the diversity of the motorcycle world, promoting the determination of all those who didn't let go during the economic crisis and steadily went forward.
It's no surprise that the dominant color is red, that bright red color that seems to be the predilect one for things that have anything to do with racing. And it's hard to find an Italian motorcycle maker that hasn't used this color on at least one of their models.
EICMA 2014 brought a huge number of new, spectacular motorcycles, and we are waiting to see what this fall might bring, as the scene this year was significantly quieter. You can check out our EICMA 2014 report while waiting.
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