eBay and GM Extend ‘Click and Buy’ Promotion

The eBay Motors and General Motors partnership that started three weeks ago turned out to be a successful strategy for the US automaker, as the Americans showed quite a high interest for GM's new online shop hosted by eBay.

Thus, the companies announced today that the ‘Click and Buy’ promotion which allows consumers to shop new cars, crossovers and trucks online from participating California Chevrolet, Buick, GMC and Pontiac dealers, has been extended through September 30.

According to a statement released by the carmaker, the dealers’ virtual showroom sites have been visited for more than 1 million times and nearly 4,000 new car buyers entered into negotiations online, over the phone and in person as a result of this promotion. Therefore, GM and eBay Motors are seriously considering extending the program nationwide.

"We are very pleased with the progress of the initial promotion and its ability to raise awareness and consideration for our outstanding new vehicle inventory,” said Mark LaNeve, GM vice president of U.S. sales.

“We’re getting positive dealer feedback and increased shopper consideration for GM vehicles in California. So, we decided to extend the program and continue to provide our customers with online access to dealer inventories through eBay Motors.”

“This innovative relationship with GM allows us to do what eBay Motors does best — deliver to our buyers quality products at great value through a trusted and reliable marketplace,” said Rob Chesney, vice president, eBay Motors. “The response we’ve received from both consumers and dealers is reinforcing the idea that the Internet is truly changing the way people shop for cars, and eBay Motors is at the forefront delivering great new options to research and buy new vehicles online.”