Ducati, the Only Bike Manufacturer at the Beijing Motor Show

Italian motorcycle brand Ducati was the only one to have been granted exhibition space at this year’s Beijing Motor Show, where it proved to be a hit. In fact, one Chinese visitor walked onto the Ducati stand and bought the 1198 S ‘Corse', Streetfighter and new Multistrada 1200 models, the first of their kind in China and imported specifically for the show.

Ducati presented its entire 2010 range at the Beijing event, including the Monster 696, Hypermotard 796, Streetfighter and the brand new Multistrada 1200, which proved to be a huge attraction on the stand.

Ducati is increasingly building a sales network in China since the company’s first store in Shanghai was opened along with the Ducati Asia-Pacific sales office.

"The results here confirm our efforts to exhibit at this event," declared Mirko Bordiga, CEO of Ducati Asia Pacific. "Ducati's participation at the Beijing Motor Show reinforces the role of our motorcycles as ambassadors of ‘Made in Italy' and also confirms our decision to be present in a market with such massive potential for development and opportunity, a market which is undoubtedly one of the most dynamic and commercially interesting at this time.”

“Our second Ducati Store in China is due to open at the end of June and will be in Beijing, giving the public the chance to purchase our motorcycles, accessories and apparel here in the north of the country," added Bordiga.

Recently, Ducati released a development and testing video of the Multistrada 1200 and also kicked off a television advertising campaign showing the bike's versatility. The motorcycle is able to offer four different riding modes including Sport, Touring, Urban and Enduro by just one click, which is exactly what makes it so desirable among motorcycle enthusiasts.