Photo: Ducati
Ducati fans have another reason to be joyful as the exquisite Italian bike manufacturer announced a partnership with New Era clothing for the creation of an exclusive collection of hats to mark the company’s history and success.
Since 1920, the sports cap identifies with New Era, thanks to the company’s creativity, quality, and originality. The company is the official manufacturer of hats for the MLB (Major League Baseball), the NBA (National Basketball Association), and the NFL (National Football League).
Now, the brand is also linked to the world of motorcycling, proposing the “New Era X Ducati” hats collection, consisting of four lines which combine different styles, colors, materials, and finishes with the value of the Ducati logo, Ducati Historical, and Ducati Scrambler.
"New Era is an extraordinarily popular brand, recognized for its style in the world, with an incredible following especially among young people," said Alessandro Cicognani, Ducati Motor Holding Director of licenses. "Having concluded this agreement is not only a source of pride, but it fits in the exclusive Ducati deductibles and American sports leagues clubs who wear hats New Era".
“We are very excited about our new partnership,” adds Paul Gils, VP EMEA of New Era. "For us it is a great opportunity to produce quality hats for an Italian brand globally recognized for its authentic performance."
The new caps collection will be available starting this month in Ducati stores as well as New Era outlets. They can also be purchased at the brands’ online stores. Don’t forget to check out the 59FIFTY and the 9FORTY Adjustable models.
And speaking of Ducati’s success, the company celebrated its 90th anniversary last year with a record, selling 55,413 motorcycles which made a historical record for the brand. Ducati is also officially involved in the Superbike World Championship and World MotoGP Championship, where its factory riders gained over 17 titles.
Now, the brand is also linked to the world of motorcycling, proposing the “New Era X Ducati” hats collection, consisting of four lines which combine different styles, colors, materials, and finishes with the value of the Ducati logo, Ducati Historical, and Ducati Scrambler.
"New Era is an extraordinarily popular brand, recognized for its style in the world, with an incredible following especially among young people," said Alessandro Cicognani, Ducati Motor Holding Director of licenses. "Having concluded this agreement is not only a source of pride, but it fits in the exclusive Ducati deductibles and American sports leagues clubs who wear hats New Era".
“We are very excited about our new partnership,” adds Paul Gils, VP EMEA of New Era. "For us it is a great opportunity to produce quality hats for an Italian brand globally recognized for its authentic performance."
The new caps collection will be available starting this month in Ducati stores as well as New Era outlets. They can also be purchased at the brands’ online stores. Don’t forget to check out the 59FIFTY and the 9FORTY Adjustable models.
And speaking of Ducati’s success, the company celebrated its 90th anniversary last year with a record, selling 55,413 motorcycles which made a historical record for the brand. Ducati is also officially involved in the Superbike World Championship and World MotoGP Championship, where its factory riders gained over 17 titles.
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