The competition, hosted by Ducati's official web site, involves the free personalization of a Monster “kit," composed of two tank covers, a front mudguard, screen and seat cover, provided directly by Ducati to all those participants.
The completed Monster Kit should be mounted on a Monster 696 or Monster 1100. Each participant has the chance to upload his/her photograph and a video of the work being entered into the competition until October 31, 2009.
The final decision will be taken between November 2 - 5 and will be taken by a jury composed of Ducati representatives, selected from within the departments that contributed to the realization of the Monster and Monster Art projects.
Ducati is in fact the first motorcycle maker to offer 13 different dedicated colors for a single model. With Color Therapy, Ducati proposes, in addition to the colors currently available (pearl white, Ducati red or dark black), ten more shades for the Monster 696, from GP Red and Scrambler Orange to Glamour Lilac and Pure Gold.
Prizes on offer include:
- first prize: “Binda” Ducati One watch
- second prize: “Tumi” Ducati trolley bag
- third prize: “Onda” Ducati Corse USB modem
- fourth to tenth place prize: Ducati Corse bathrobe
In addition, one of the ten winners will also get a special award from the technical jury, namely an original Monster sketch signed by the Ducati team responsible for the project.