Prizes include a holiday, a set of Multistrada 1200 technical apparel, and Ducati riding courses.
“Just as the new Ducati has its own distinct character, each road, track and path has its own personality and history - we want you to share these moments with photos,” a company statement reads. “Roads – Multistrada 1200 photo contest is the latest challenge aimed at those who love change and live each moment with originality, and for those inspired to capture and convey reality in photos.”
The images must represent the bike's 4 riding modes (through roads pictures, not showing any bike) and should evoke the 4 abstract concepts of "daily life", "freedom", "adventure" and "adrenaline", concepts that are linked to each of the bike's settings.
The contest will be judged in two stages, with the public casting their votes in stage one and a panel of experts deciding stage two.
The contestant must however be 18 years of age and over, or considered to be an adult by the country of residence. Each contestant must guarantee that he/she is the legitimate author of the unpublished Works sent to Ducati and holds all rights to them.
The full list of contest rules can be found in the document attached below.