Ducati Launches Financing Program

More automobile and motorcycle manufacturers are choosing to use a retail financing program to boost sales of their new models, since the world economic crisis shows a not so pink future for the industry. This time, it’s Ducati’s turn to launch Forza Ducati, a financing solution developed with FreedomRoad Financial, which will include a low 6.75% finance rate for the entire range of Ducati models.

The Forza Ducati program will run between July 10 - October 31, incorporating the entire Ducati lineup. This means all models and all years are eligible for 6.75 percent financing at terms up to 48 months, providing they are brand new and being registered for the first time, the company stated in a release for the press.

According to the Italian manufacturer, other two programs are offered as an additional benefit to those who purchase a new motorcycle. During the program period new Ducati owners may choose between trade-in allowances or an year of “Full Factory Support” on selected models.

The Trade-in Allowance program, which is available for Hypermotard, Monster 1100 and 848 Superbike model only, assists owners of older Ducatis and other manufacturer’s models in obtaining one of Ducati’s latest models, at minimal costs. On the other side, choosing the “Full Factory Support” service promotion all the costs are covered for the first year of regularly scheduled maintenance updates on 2008 and 2009 Ducati models.

Ducati has build a strong image in the eyes of its customers, as its dealers ranked highest in prospect satisfaction, according to a recent U.S. motorcycle industry study that measures how consumers are treated when shopping for a new car, motorcycle or boat. Furthermore, Ducati’s MotoCorsa dealership broke the sales record last month, with 61 new Ducatis sold in one month.