Ducati Ends 2010 with Record Market Share in the US

Italian motorcycle brand Ducati has enjoyed a great growth in North American sales in 2010, despite the trend of an industry that declined severely. Specifically, the company announced retail sales growth of eight percent in the third quarter and nine percent in the fourth quarter of 2010, while the industry has declined 15 percent and 14 percent in each respective quarter.

‘We are very satisfied with Q3 and Q4 results, with a solid growth from 2009 and a record market share. These achievements mark the turning point for Ducati in North America,” said Cristiano Silei, CEO of Ducati North America. “We are extremely excited about our potential for 2011 with the arrival of the Diavel complimenting our outstanding product line-up and our marketing and dealer support programs coming into full fruition.”

Moreover, Ducati closed the year with record market share in North America, thanks to a host of new products (Hypermotard 796, Hypermotard 1100EVO and EVO SP, Monster 696 ABS, Monster 796, 848EVO Superbike, 1198S Corse Superbike and the Multistrada 1200 family), dealer network support and dynamic marketing programs.

In 2010, spare part sales were up seven percent, accessories up five percent and apparel sales increased by 24 percent.

As for its marketing campaigns, Ducati raced and won the Pikes Peak International Hill Climb with the Multistrada 1200 and re-signed American MotoGP rider, Nicky Hayden. The addition of Italian icon, Valentino Rossi, to Ducati’s MotoGP racing team, was also one of the moves that boosted brand awareness.

Ducati also appeared in blockbuster films including Wall Street: Money Never Sleeps, Knight & Day and Tron Legacy. In addition to that, the all-new Ducati Diavel unveiled at the 2010 EICMA show in Milan last November has set the stage for further success in 2011.
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