Ducati Diavel and Mercedes CLS 63 AMG Meet on the Road

Diavel meets CLS 63 AMGDiavel meets CLS 63 AMGDiavel meets CLS 63 AMG
As we told you yesterday, the Italian motorcycle manufacturer and German automaker have signed a cooperation agreement, during a press conference at the Los Angeles Auto Show. The two companies, Ducati and AMG, marked the announcement through a joint display that included the new Diavel power cruiser and the new CLS 63 AMG.

The new partnership will focus around joint marketing and sponsoring activities. For example, AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011.

During selected AMG events, participants will be able to test ride Ducati motorcycles, and Ducati customers will similarly have the opportunity to familiarise themselves with the latest AMG cars.

In addition to that, joint events are planned for the members of the AMG Private Lounge, in which more than 13,000 AMG customers worldwide are registered.

"We are especially proud to have AMG as one of our sponsors for the Ducati MotoGP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design," said Gabriele del Torchio, President and CEO of Ducati Motor Holding S.p.A.

"I am very pleased that we are able to announce our strategic cooperation with Ducati today. AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups,"
said Ola Källenius, CEO of Mercedes-AMG GmbH.

The two companies have also released a video of new Ducati Diavel and Mercedes-AMG meeting on the road. You can watch it below:

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