Ducati Celebrates Record Half-Year Sales, 30% Are Scramblers

The future starts looking bright for Ducati once more, as the Italian company speaks about a "record half year" in terms of sales. Ducati has sold 22% more bikes worldwide in the first six months of 2014 than in the same period of 2014.
Ducati CEO Claudio Domenicali and three of the new models 1 photo
Photo: Ducati
Ducati sold 32,600 motorcycles in worldwide markets in the first semester of the year, continuing the positive trend of the last five years. One of the good news that comes with the announcement is that Ducati's sales grew in all the countries. Ducati machinery is sold in more than 90 countries, runs 11 branches and operates three production plants.

Scrambler is the undisputed Ducati star

Unsurprisingly, the all-new Scrambler model is the undisputed star in Borgo Panigale. The Scrambler sales account for almost one third of the total figure, as Ducati reports having already sold more than 9,000 Scramblers around the world in the first six month of 2015.

This pace is most likely going to be maintained as all four versions of the Scrambler are reaching all the markets. As we reported, Ducati's business plan is to market this model almost as a separate brand, with the first Scrambler-dedicated dealership , the Scrambler Camp, recently open in Padua, Italy, and more to come, obviously.

Next on the volume sales list come the 4,700 Multistrada 1200, 3,700 Monster 821 and over 3,000 Panigale bikes sold, followed by the Diavel, 899 Panigale, Hypermotard and Monster 1200 models.

The US remain the leading market for Ducati

The USA remains the biggest national market for Ducati, with a 10 percent growth recorded in the first half of the year and 1,900 bikes sold. Still, the highest growth rate was recorded in Ducati's home market, Italy. Borgo Panigale sold 51% more bikes in Italy through June 2015 than in the same year-ago period.

Sales in Spain also grew by 38%, followed by the UK (36%), Germany (24%) and France (23%). Even the 500 bikes Ducati sold in Japan represent a record for that market.

The Scrambler sell exceptionally, but what about the rest?

The Scrambler was the cause or the massive sales boost, there's no question about it. However, is we subtract the Scrambler sales from the total figure, we are left with some 10-11% lower sales for the other Ducati bikes.

That is, comparing the bikes sold in 2015 with the ones sold in 2014 and not counting the Scrambler, it looks like Ducati's sales went a little slower. Whether the massive Scrambler sales represents a boon for Ducati remains to be seen. If the percentage od Scramblers sold will increase even more, this means that the sales for the rest might enter a dangerous decline.

There is still plenty of time left this year and we'll only have the big picture in January. Still, it's good to see Ducati upping their business.
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