Ducati and Bear Launch Motorcycle Inspired Surfing Collection

Italian motorcycle manufacturer Ducati announced it has signed a co-branding agreement with Bear, the popular activewear brand based in California, most famous for its surf apparel. The two have blended the motorcycling and surfing styles and created a new collection for those who enjoy freedom and challenges.

“Iconic in their respective fields, Ducati and Bear have used their unparalleled expertise and tradition to design and create the stunning new collection,” a company statement reads.

“With both motorcycling and surfing communities sharing a strong passion for the freedom, performance and challenge that their favorite leisure activities provide them, the new partnership has produced an innovative and exciting line of apparel that is sure to be a hit for both lifestyles.”

Ducati and Bear have therefore created the "capsule collection", surf and beachwear items inspired from the world of motorcycling. The unique combination of motorcycling and surfing has created a new style, recognised by the characteristic "curve", which forms a theme throughout the collection.

“The curve offers a visible tribute to the Ducati logo and the sophisticated and strong red, white and black colour scheme gives a bold personality to the collection, while identifying the colours of both Ducati and Bear company logos.”

The collection will be available in beachwear stores across Italy from spring 2011, and selected items available worldwide in "Ducati Stores" and "Ducati Caffes".

Last month, motorcycle equipment manufacturer Alpinestars has produced five unique surfboard covers, with all of the pieces and materials used borrowed from the company’s leather racing suits and other protective pieces.
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