Fast cars are a common sight in Dubai, but they still elicit a strong response from tourists. It might make sense to put cops in similarly fast and expensive rides in order to bring them on an equal footing to supposed criminals, but that’s not the reason why the Dubai Police Force has such an impressive fleet of supercars.
In reality, it’s all down to PR. As the PD put it a while back, they had to come up with something to bridge the gap between police officers and the wealthiest tourists and residents, and they also wanted to get some good publicity for the department. Obviously, you can’t do the latter if you show up in a beat-up, dusty and rusty patrol car.
So they invested in the most expensive, fastest rides out there, the kind you’re bound to stop and gawk at when you see them. As of this moment, the Dubai PD’s special fleet includes an Aston Martin One-77, a Bentley Bentayga, a Bugatti Veyron, an Audi R8, BMW i8 and M6, Ferrari FF, Ford Mustang, Chevrolet Camaro, several Lamborghini Aventadors, Lexus RC F, one McLaren MP4-12C, a Porsche Panamera S E-Hybrid, and a Mercedes-Benz SLS AMG, to name just a few. They also have a several motorcycles and one Hoversurf Scorpion 3 Hoverbike.
The Dubai PD aims to be and takes proud in being called the “most progressive” task force in the Middle East. All their cops are either law graduates or are in the process of getting their diplomas, and they seem to have found the perfect balance towards integrating female officers into the taskforce. Some of them even get to drive these beauties around.
In addition to the PD fleet of supercars, the Dubai Corporation for Ambulance Service also has 2 such cars in its fleet, as of October 2019. First responders get a Nissan GT-R and a Chevrolet C7 Corvette Grand Sport, which will be used to shorten the response time by 4 to 8 minutes – and for some good PR as well. How’s that for putting the “rapid” in “rapid response”?
When they’re not out taking calls, the superfast new ambulances will also be paraded around tourist areas, but whether staff inside will be as engaging as their mates in the police remains to be seen.
The choices for Dubai’s emergency service cars have prompted many comments of the type “too much money and too little sense.” That may apply, but it’s also an example of how state budget can be used to adapt to the ever-changing urban environment, and a master class in excellent PR and successful use of social media.