Photo: DS Automobiles
At the launch of the facelifted DS3 in Paris, Yves Bonnefont, Director of the DS brand, revealed that its company would create its own car technology. He also clarified how the three brands from the PSA Group would assimilate the new technologies in their vehicles.
The first part of the plan consists in sharing the technology between the three core elements. Secondly, one brand will take the lead to develop new components and only then share them with the others. Finally, there is going to be a specific type of technology dedicated to each particular brand.
As DS is regarded as the premium brand of the PSA Group, Bonnefont says it is “aspiring to launch a number of new technologies for the group.” The goal is pretty achievable if you think about one of the company’s most recent concept cars, the Wild Rubis, introduced at the Shanghai Motor Show in 2013. At that time, the car placed special emphasis on technology, mostly on plug-in hybrid systems. It was powered by a 1.6-liter THP turbo gasoline engine producing 230 PS and an electric motor that adds 70 PS.
Knowing this, it’s easy to understand why DS is focusing on electrification and plug-in hybrid technology. The carmaker’s boss has also explained that the company is currently reconsidering the technology associated with chassis, because it’s part of its DNA, referring to the original DS that went on sale in 1955.
“It is a DNA we share with Citroen. Citroen will follow its route, and we will go our own route, both of us with different technologies developed according to our own DNA,” Bonnefont concluded.
Apparently, DS has already started working on its own suspension system for its cars, having nothing in common with the system being developed by Citroen, as Autocar reports.
DS Automobiles has recently unveiled the facelifted versions of its DS3 and DS3 Cabrio models, which feature new design elements, updated technology, and more upgrades.
As DS is regarded as the premium brand of the PSA Group, Bonnefont says it is “aspiring to launch a number of new technologies for the group.” The goal is pretty achievable if you think about one of the company’s most recent concept cars, the Wild Rubis, introduced at the Shanghai Motor Show in 2013. At that time, the car placed special emphasis on technology, mostly on plug-in hybrid systems. It was powered by a 1.6-liter THP turbo gasoline engine producing 230 PS and an electric motor that adds 70 PS.
Knowing this, it’s easy to understand why DS is focusing on electrification and plug-in hybrid technology. The carmaker’s boss has also explained that the company is currently reconsidering the technology associated with chassis, because it’s part of its DNA, referring to the original DS that went on sale in 1955.
“It is a DNA we share with Citroen. Citroen will follow its route, and we will go our own route, both of us with different technologies developed according to our own DNA,” Bonnefont concluded.
Apparently, DS has already started working on its own suspension system for its cars, having nothing in common with the system being developed by Citroen, as Autocar reports.
DS Automobiles has recently unveiled the facelifted versions of its DS3 and DS3 Cabrio models, which feature new design elements, updated technology, and more upgrades.
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