DS 9 Revealed, Is as Tasteless as an Unseasoned French Bagel

In 2009, DS was officially spun off from Citroen, and since that time it continued to amaze the world with its cars, and the design used for them. As a result, we began to expect great things from the brand, including from the car that is to become an important choice for the executive sedan segment.

The new model, called DS 9, was officially unveiled on Monday, February 24, and it was an instant bummer. Not because of the tech that went into making it – which is top of the range, as per French standards – but because of the way it looks.

Gone are the curvy lines and unconventional body style of the DS 3, or the imposing stance of the DS 5. Instead, we are treated with a conventional, boring-looking large sedan, devoid of personality or higher aspirations.

But that’s only on the outside. Inside, and under the hood, things change, as the carmaker seems to have spared no expense in making true on its promises.

Inside, luxury is at home all over, from the leather options that spread from the dashboard to the seats to the many themes available, each bringing new luxury elements to the table.

Under the hood, the car will be available at first with the DS E-Tense plug-in hybrid powertrain. It comprises a turbocharged gasoline engine, an electric motor, and an 11.9kWh battery. Combined, the motor and engine develop a total of 225 hp, and the battery allows the car to run in all electric mode for up to 31 miles (50 km).

Later in the car’s production cycle, more E-Tense variants will be added, starting with a 250 ps version with increased range, and ending with an uber-powerful 360 hp variant.

DS did not say when the 9 will become available for order, nor did it mention where prices will start. Full details, as released by the French, can be found in the document attached below.