In the typically French way of automaking, this limited-run DS 3 also establishes the standalone DS brand in Europe, a re-branding move I can’t comprehend. Dear Citroen, if you delete Citroen badges from the DS 3, you’re not going to make it more appealing or a better-selling model because it’s the same car as ever minus some double chevron logos.
Ranting aside, that Encre blue exterior paint is pretty cool, as is the contrast it makes with the Onyx black-painted roof and the “Rouge Ines” rearview mirror housings. The Parisian city car also has a sticker of €23,950 ($27,745), money that you can also spend on a Volkswagen Golf Comfortline with the 1.2 TSI.
Also available in rag top cabriolet format, the DS 3 Ines de la Fressange Paris supermini is pretty expensive, outclassing models from the bigger C-segment. Last but not least, what was Citroen thinking when it declared that DS is “a French brand born in Paris,” that “takes its inspiration from the finest in French know-how and creates cars for customers looking to express their personalities."
The absurdity goes on: "DS models stand out through their pioneering design, refinement and attention to detail and are also resolutely high-tech.” A six-year-old model presented as being high-tech? Not quite...