Photo: DS Automobiles
The DS brand is, as Citroen would tell you, “the perfect embodiment of French know-how and luxury.” I’m not so sure about the luxury part, but then again, DS has premium ambitions. To raise awareness of the best-selling DS 3 supermini, the manufacturer teamed up with a French haute couture brand.
Introducing the DS 3 Givenchy Le MakeUp. Am I the only one who doesn’t like the ring of that? Lest we forget, the Renault LeCar is one of the most horrible branding exercises in history. Nevertheless, Givenchy LeMakeup is a perfume and makeup line, apparently, one that “incarnates distinctive, modern and creative luxury which has had a single mission: to help women enhance their beauty.” Sacré bleu! Still and all, what about the DS 3 Le MakeUp?
As per Thierry Metroz, the design director of DS Automobiles, the “DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognized name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colors, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common.”
I’m sorry, but what’s this pretentious talk about? After all, the limited edition DS 3 differs from the regular model only through its fancy paintwork and fancy interior details. Therefore, it's not as special as DS Automobiles wants you to believe.
For retail prices that start from £19,395 for the hatchback and £21,695 for the cabriolet, the DS 3 Givenchy LeMakeup is based on the thoroughly equipped Elegance trim level and it is available only with the PureTech 110 S&S engine. Ladies who don’t want to row the gears manually can opt for an EAT6 six-speed automatic transmission. Care to guess what’s the greatest feature of this limited edition? You’ve guessed it: it’s a rubbish cosmetics kit that includes things such as Noir Couture mascara, Prisme Visage face powder, Le Rouge lipstick, and Whisper Purple nail polish.
Mind you, the paint job is more interesting than the cosmetics kit. DS tells that it used a textured paint unlike any other in the world, which has a granular feel and a striking finish. The Basalt Black leather upholstery and Rose Pink dashboard aren’t too shabby either. The question is, does a DS 3 Givenchy Le MakeUp feel as special as a car like the 2016 Mazda MX-5 Miata does? Certainly not. Better still, the Japanese roadster is cheaper at £18,495.
As per Thierry Metroz, the design director of DS Automobiles, the “DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognized name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colors, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common.”
I’m sorry, but what’s this pretentious talk about? After all, the limited edition DS 3 differs from the regular model only through its fancy paintwork and fancy interior details. Therefore, it's not as special as DS Automobiles wants you to believe.
For retail prices that start from £19,395 for the hatchback and £21,695 for the cabriolet, the DS 3 Givenchy LeMakeup is based on the thoroughly equipped Elegance trim level and it is available only with the PureTech 110 S&S engine. Ladies who don’t want to row the gears manually can opt for an EAT6 six-speed automatic transmission. Care to guess what’s the greatest feature of this limited edition? You’ve guessed it: it’s a rubbish cosmetics kit that includes things such as Noir Couture mascara, Prisme Visage face powder, Le Rouge lipstick, and Whisper Purple nail polish.
Mind you, the paint job is more interesting than the cosmetics kit. DS tells that it used a textured paint unlike any other in the world, which has a granular feel and a striking finish. The Basalt Black leather upholstery and Rose Pink dashboard aren’t too shabby either. The question is, does a DS 3 Givenchy Le MakeUp feel as special as a car like the 2016 Mazda MX-5 Miata does? Certainly not. Better still, the Japanese roadster is cheaper at £18,495.
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