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Drone Maker Ready to Step Into the Car World Because Everybody Does It Anyway

If you’ve been keeping an eye on automotive news lately, you probably know that the car industry has become a very attractive playground for an increasing number of big names in the tech sector, including the likes of Apple, Huawei, Xiaomi, and others.
DJI's drones are among the most advanced on the market 1 photo
Photo: DJI
And while traditional carmakers say they aren’t worried about the expansion of tech companies in their own world, few are actually willing to work with them for the manufacturing of their ambitious EVs.

Another important player is getting ready to step into the car business with its own dedicated division specifically created with this goal in mind. DJI, one of the top drone makers right now, plans to use its existing technologies to build systems that would eventually make their way to EVs and autonomous cars.

In theory, DJI through its new unit DJI Automotive doesn’t want to build an entire car from scratch, as it’s the case of Apple, for example. It only plans to use its know-how and other resources to develop the necessary systems to power self-driving cars built by other companies.

News about DJI’s new strategy emerged on Chinese social media, and as it turns out, the company wants to share full details on its car ambitions at the upcoming Shanghai Auto Show later this month.

It’s not clear, however, if DJI has already found partners willing to use its technology on self-driving cars, but given the advanced systems it has already built, such a thing is probably just a matter of time.

DJI’s drones are among the most advanced consumer products in this category, coming with new-generation technology like obstacle avoidance systems and LiDAR sensors, all of which would fit an autonomous car like a glove.

For the time being, however, the company has remained tight-lipped on its automotive strategy, but we should receive confirmation in just a few days at the car show.
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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