The motor oil company has commissioned a team of specialist who have basically turned a Roush Mustang into a gaming controller. Professional drifter Matt Power was placed in the driver’s seat and he was asked to wear an Oculus Rift virtual reality handset to control the car in a computer-generated world.
Yes, Matt was actually drifting the 'Stang, doing spins, donuts and all, but, in the real world, the car was smoking its tires on an empty airfield.
How they pulled it offThe whole stunt took two months to prepare. That’s right, the team spent all that time installing and calibrating the hardware. As anybody who’s ever invited the rear end of their car to step out knows, drifting is a precision sport and the array of sensors, as well as the rest of the hardware, requited a monstrous effort to sing to the same tune.
The connection between the GPS sensors and the virtual reality headset was one of the greatest challenges, as you’ll be able to learn in the behind-the-scenes video offered along with the ad.
This is just a small tasteThen again, think of the results a commercial version might bring. Let’s not be hypocrites anymore and admit some people enjoy street racing. Well, wouldn’t it be better to convince them to stop risking lives and simply use one of these real-life simulators instead?
Or may you’ve always wished you could run an 18-wheeler through that bully’s front yard. No problem, just be sure to pick slim cardboard boxes to simulate the gate.
P.S.: We’re sorry Pennzoil, you might have shown us the Hellcat Airlift Drift commercial, but this Oculus Rift ad takes the cake. It has it and it eats it at the same time, because, you know, the possibilities of the virtual world.