Dorel to Use Racing Tech to Build Child Car Seats

As one of the largest producers of child car seats in the world, Dorel Juvenile Group has a name to live up to. And since, when it comes to advancements in creating new car seats there isn't much left to do, Dorel decided it's time for a little research and development.

This week, Dorel announced it has entered an agreement with Bald Spot Sports (BSS), one of the big names of the US motorsport supplier industry, which will lead to the creation of the ultimate car seat; one that would incorporate all the advancements made in motorsports for use in everyday life.

BSS will share its knowledge with Dorel in the hope that the seat manufacturer's engineers will get a clue on how materials can affect the response of a car seat in case of a crash.

Judging by the work done so far on the project, Dorel is confident that the new product might become a game changer. The company says that it has seen unprecedented pattern of absorption and redirection of the impact forces when testing a child seat made of a race car seat foam material. Usually, this material is used in racing series like the IndyCar and NASCAR.

"For years, we have been helping professional racers manage the risk that comes with the speed and adrenaline rush of their profession. The technology behind our race seats and products helps absorb the forces of multiple impacts and increase their chance of walking away from a crash," said Travis Cobb Partner at Bald Spot Sports. "We are excited to explore how we can bring this technology to protecting kids every day in real world situations."