Dodge Viper Gets New Logo

Dead, or is it? A while back, when Chrysler was still away on a honeymoon with Fiat, the Viper supercar was pronounced dead. Soon after, a last, special and limited edition was released, to commemorate the sad event.
Somehow, along the way, the Viper was reborn.

Today, it's pretty much known that the new model will be released in 2012, completely changed and pretty much Italian. But we'll get back to this a little later.

Last week, Dodge Viper owners (about 800 of them) flocked to Salt Lake City, Utah, where the 11th annual Viper Owner's Invitational took place. An event which would have come and passed pretty much unnoticed, with the 2010 Paris Auto Show on the background, hadn't it been for a very special unveiling.

The event was the perfect venue for the new logo of the Viper to be presented to fans and owners. Not to be made yet public, as far as we know, the logo has been caught on film by dragtimes.com and presents itself as a modified version of the current logo.

According to the information available at this time, the new badge will be stuck on a whole new breed of Vipers, a breed more European in nature. Rumors say the next-gen Viper will be based on a Fiat-sourced platform, likely the one used by the Alfa Romeo 8C Competizione.

The new Viper has been allegedly already presented to dealers two weeks ago, where the CEO of the two manufacturers, Sergio Marchionne, referred to the vehicle as the “17th car in the lineup.”