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Dodge Challenger Hellcats and Charger Hellcats Go for a Group Drift in Latest Ad

Dodge Challenger Hellcats and Charger Hellcats Go For a Group Drift 1 photo
Photo: YouTube screenshot
Dodge has been keeping us on our toes with some of the best commercials out there for a few years now and it doesn't look like the automaker is willing to stop soon. In fact, they've just released a new ad that celebrates the plethora of horsepower that has found its way into the automaker's line-up last year.
Dubbed "Rumble of Dodges," the ad brings together the company's most powerful offerings, be they naturally aspirated or blown. Nevertheless, the highlight of the ad has to be the moment when a rumble of Hellcats (the ad is called "Rumble of Dodges") goes for a group drift.

There's nothing like seeing 2,828 ponies melting some rubber for the sake of marketing, right? As usual, the Challengers lead the way, but the way in which the Chargers emerge from the smoke of their two-door siblings only to kill more tires is superb.

Truth be told, the automaker has come a long, long way from the era that determined Al Bundy to point his finger at the family Dodge on so many episodes. And when you factor in the fact that, like most Fiat Chrysler companies, the brand has to work with aging platforms, the achievements are even more impressive.

However, the future sounds meaty for Dodge. We'll remind you the company's latest shareholders' meeting, which took place last summer, spilled the beans on the company's future halo products.

We're talking about a technology injection from Europe, with upcoming Dodge goodies such as the Charger and even a Barracuda Convertible benefiting from Alfa Romeo's new rear-wheel-drive platform, as well as from the Ferrari-developed twin-turbo V6 engine.

Sure, the V6 controversy is strong, but as Ford is proving with its GT these days, six cylinders might just offer all the badassery one needs (more on the topic can be found in our piece about the 2017 Ford GT spotted in Canada).

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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