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Dodge CEO Confirms “Electric Summer,” Three Debuts Coming This August

During the Stellantis EV Day last year, an electric muscle car was teased by Dodge. Although details are somewhat murky at press time, its front-end styling harks back to the second-generation Charger. We also know that four-wheel burnouts are possible, confirming at least two motors.
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Fast forward to June 2022, nearly a year after the Stellantis EV Day, and the cross-border merger between Fiat Chrysler Automobiles and Groupe PSA confirmed the inevitable. Come 2024, the Brampton Assembly Plant in Canada will come to a screeching halt, together with the current-gen Charger. And Challenger. And the often-overlooked Chrysler 300 four-door sedan.

Brampton will go back online in 2025 after considerable retooling foran all-new, flexible architecture.” The STLA Large, a next-generation platform slotted under the STLA Frame for body-on-frame applications, can be ruled out because the Windsor Assembly Plant will get this platform.

As part of the DARE Forward 2030 strategy, the Windsor Assembly Plant in Canada will be “transformed to support battery-electric vehicle capability for multiple models.” Retooling is expected to begin in earnest in 2023.

A prototype of the all-electric muscle car will be revealed this year, along with a plug-in hybrid that hasn’t been detailed thus far. A third model could also be revealed. Make that will be revealed considering the following paragraph...

During the Dodge Speed Week, between August 15th and 17th, the brand has confirmed “three consecutive days of worldwide product reveals.”

“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” said chief executive officer Tim Kuniskis. “We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide-open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves,” he went on.

One could find these words a bit pointless. However, the big kahuna signed off as follows: “It’s going to be an electric summer for Dodge.” That, ladies and gents, is the confirmation we needed. At least one e-model will be revealed this August, and chances are that the electric muscle car will serve as the headliner. The Charger-styled muscle car is due to enter production sometime in 2024, probably at the Windsor plant on the STLA Large.

press release
 
 
 
 
 

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