Dodge Brings the Demon to Toy World, SRT Hits LEGO’s Speed Champions Collection

LEGO 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T 6 photos
Photo: LEGO
Dodge enters LEGO's Speed ChampionsDodge enters LEGO's Speed ChampionsDodge enters LEGO's Speed ChampionsDodge enters LEGO's Speed ChampionsDodge enters LEGO's Speed Champions
Back in 2015, brick toy maker LEGO entered the auto world with the launch of the Speed Champions collection. It proved to be a good move, and it quickly grew to into a line of products carmakers are eager to be featured in.
Since its creation, the collection has expanded to include a wide range of licensed cars, including the Ferrari 488 GT3 Scuderia Corsa, 1968 Ford Mustang Fastback, or the Porsche 911 RSR.

The Swedes have made a habit of launching new toys in the collection at the beginning of the year, and by the looks of it 2019 will not be any different.

To kick off the year in the usual manner, LEGO announced on January 2 two new additions to the Speed Champions: the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

The two will sell as a set and are already available on LEGO’s online store for $29,99.

The 2018 Dodge Challenger SRT can be built and fitted using a minifigure cockpit, removable windshield, wheels with rubber tires, 2 sets of rims, rear spoiler, dual exhaust, authentic design details and decorative stickers.

The older vehicle, the Charger R/T, comes with pretty much the same amenities, adding to them a removable supercharger, an alternate engine cover, and translucent light-style elements.

Aside for the cars themselves, LEGO will also be offering a race marshal figurine. Both the Demon and Charger measure 1.5 inches (4 cm) in height, 5 inches (13 cm) in length, and 2 inches (5 cm) in width.

To properly mark its entrance into the LEGO world, Dodge will accompany the launch of the LEGO Demon with a 30-second advertising clip that is supposed to show how the Demon and Charger went from being track and road cars to kids’ playing toys. For the following period, the commercial, titled Metamorphosis will flood Dodge’s Instagram, Twitter, Facebook, and YouTube channels.

You can see the Dodge commercial below. For more info on the LEGO Speed Champions new entries, follow this link.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Daniel Patrascu
Daniel Patrascu profile photo

Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories