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Disgusting Jeep-Powered 1951 Chevy Truck Promoted a Restaurant of All Things

1951 Chevrolet 3/4 truck with GMC face and Jeep heart 11 photos
Photo: Bring a Trailer
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Usually, when choosing a restaurant, people look for all the signs of a respectable establishment: clean surroundings (both inside and out), the smell of good food, and, why not, a good public image. So, is an almost 70-year old 3/4-ton truck that looks like this the perfect way of advertising such a place?
Someone sure thought so and converted this 1951 Chevrolet truck into a promotional tool for his restaurant. It looks so bad it would certainly have scared me off. But, as usual, there is more to this than meets the eye.

The truck is, if you like, a rat rod-meets-sleeper type of deal. The exterior is horrific, with faded paint mixed with exposed primer and more-than-obvious signs of corrosion. Not exactly mouth-watering, is it? The interior is even more disgusting, with the blue-gray bench showing significant signs of wear and tear; if you look close enough, there appear to be some stains here and there. Just like you’d love to see on your tablecloth.

As said, though, there’s more than meets the eye with this truck, and mechanically it could be delicious. Under the hood, the machine no longer hides the original engine, but a 4.0-liter inline-six stripped off a 1999 Jeep Grand Cherokee. It works through a four-speed automatic transmission, but we are not told how much power it develops in this configuration.

Not visible to the eye, and thus useless when it comes to sending the right message across, are other impressive changes. For instance, the truck was gifted with an 8.25-inch (209-mm) rear end and a 13.5-inch (343-mm) suspension lift, so its stance is not something we could complain about.

Propped on top 15-inch wheels shod in 35-inch Toyo Open Country M/T tires and sporting a swapped GMC grille and badge, the truck is now looking for a new owner on Bring a Trailer. With two days left in the bidding process at the time of writing, the highest offer has reached $5,000.

As a side note, we were unable to find what restaurant this truck was supposed to promote, so if you know more, feel free to share that with us.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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