Photo: Volkswagen
Exciting news from Wolfsburg! Volkswagen has announced that it will be dropping its ‘bottom-up’ design philosophy, in favor of a new approach to styling and designing its cars. Currently, virtually all of VW’s offerings, bar the Beetle, Up! and Scirocco, look pretty much the same, and this aspect limits ther cars’ appeal to certain people, who want something more individual and stylish.
According to autoexpress.co.uk, that is all about to change, with the launch of their all-new Phaeton, which is set to make its debut in 2015. It will set the trend for the future styling of all their post-Phaeton cars. Klaus Bischoff, VW design boss, stated: “Using a bottom-up design strategy didn’t work [. . .] Flagship models like the Phaeton should act as halo products and influence the way the other cars in the range look, rather than the other way round.”
He also admitted that all the cars in their current range are much too similar, and while they may show the brand identity, we say they lack per-model individuality, as well. Furthermore, VW’s SUVs, saloons, people carriers and hatchbacks will get different specific styling, to better define their image.
He also admitted that all the cars in their current range are much too similar, and while they may show the brand identity, we say they lack per-model individuality, as well. Furthermore, VW’s SUVs, saloons, people carriers and hatchbacks will get different specific styling, to better define their image.
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