The tweet DeLorean Motor Company published was just the beginning of what promises to be one of the most exciting stories in the last few months. We thought it would be just the people from the Texan company finally getting their cars to be sold. We were wrong: it is way more than that, and former Karma Automotive executives are involved.
To begin with, DeLorean Motor Company is now DeLorean Motors Reimagined LLC. Its CEO is Joost de Vries, the same man who was the VP for global sales at Karma Automotive until August 2021. On his LinkedIn profile, he now states he is the CEO of DeLorean Motors Reimagined. He has been with the new company since December 2021. De Vries also included in his LinkedIn profile the sentence “The Future Was Never Promised,” which seems to be the motto for the new company.
We have learned that thanks to Troy Beetz, the CMO (chief marketing officer) for the new Delorean. He also worked for Karma Automotive until February 2022. Stephen Wynne, who used to run the Texan DeLorean Motor Company, is now in charge of the Classic DeLorean division of the company. Beetz promised to share more information soon.
In other words, we will have the classic DeLorean vehicles and a new car. Italdesign shared the same video posted by DeLorean on Twitter, suggesting that it is involved with the project. It will be a celebration of its 54 years. To be fair, the DMC 12 was designed by Giorgetto Giugiaro when he owned Italdesign. The legendary designer now has a new company with his son Fabrizio called GFG.
That said, expect the new DeLorean to be an entirely new vehicle. We asked Beetz for more info on which platform it will use and if Karma is involved with the project in any way. He denied Karma is involved with the project but he could not tell us anything else for the time being. For now, what we can share for sure is that DeLorean will have two divisions: one for the new vehicle and one for the classic ones.
Editor's note:
The LinkedIn pages of the two former Karma Automotive executives suggested they were still connected to the company when this article was originally published. The author assumed Karma was associated with DeLorean Motors Reimagined, which was not true. Their LinkedIn pages are now updated and this article is also fixed. The author apologizes for the mistake.
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