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Dealer Refuses To Sell Tuned 1969 Ford Mustang Mach 1 for $50,000, Something Feels Off

1969 Ford Mustang Mach 1 in Apple Red 40 photos
Photo: Bring a Trailer/autoevolution
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It’s not that hard getting someone to bite on a nice 1969 Mustang Mach 1. These are some of the most desirable American classics out there, and if you don’t mess up the spec in any way, somebody will come along and ask you if you’re interested in selling the car.
That is not at all what happened here. This particular ‘69 Mach 1 Mustang was up for grabs at auction until recently, but nearly didn’t register any bids. Seriously. Only one person submitted $50,000 for it, and no one else came along to offer more. So, what on Earth happened?

Well, the owner of the vehicle (a dealership out of Agoura Hills, California) rejected the $50k, which begs the question of how much they wanted for the car. I’m wondering myself if the reserve was set for $60k or even more. On the surface, this Mustang looks pretty damn nice. It’s somewhat of a restomod, and the exterior is bound to turn heads anywhere you go.

The problem, as far as I can see, rests with the interior, but we’ll get to that in a second – let's take a closer look at the visuals first.

Originally, this was a Candyapple Red Mustang, but then became a special shade of Apple Red during the refurbishment process. Other highlights include the carbon fiber-wrapped hood scoop, taillight panel, and window trim, plus those nice side-exit exhaust outlets, hood pins, red LED fixtures (under the hood, behind the grille, side vents), and a set of black five-spoke 18” wheels with Nitto and Lionhart tires.

In case you didn’t notice, this Mach 1 rides on a lowered suspension, while SSBC front calipers are tasked with slowing you down.

Performance-wise, we’re dealing with a 351 ci V8 engine, reportedly rebuilt back in 2014 and equipped with ported and polished cylinder heads, a revised camshaft, Holley carburetor, and Flowmaster mufflers for the dual exhaust system. The power is sent to the rear wheels via a three-speed C6 automatic transmission, which was also overhauled during refurbishment.

1969 Ford Mustang Mach 1 in Apple Red
Photo: Bring a Trailer
So then, what’s wrong with the interior? I’d say that the no. 1 problem is that it looks kind of bad. Somebody clearly invested a lot of money in this car, yet for some reason decided to break the world’s “tackiness record” with that tan leather upholstery. Then you have the color-coordinated dashboard, door panels, and carpets. It looks like the inside of someone’s house from the 1960s.

Other interior fixtures include red LEDs, power windows, a Vintage Air climate control system, woodgrain accents, and a retro-style head unit with a JL Audio subwoofer, amps and speakers.

What do you guys think, should the seller have taken the $50,000 offer or were they right to try and get a better return on investment?
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About the author: Sergiu Tudose
Sergiu Tudose profile photo

Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration.
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