There are several reasons we like Dodge, but not every one of them is related to their cars. Sure, the Challenger SRT Hellcat and the Charger SRT Hellcat are as appealing as a car can get, but Dodge has a cheeky way of handling their commercials.
Better known for his Hispanic badass role in 'Machete' or 'Once Upon a Time in Mexico', Danny Trejo seems to have discovered a new passion: Dodge models, or better put, salesman skills. But don't worry, he's still a part of the Hollywood movie industry, and not looking for a shift in career.
What you're about to see is a Dodge-commissioned U.S. Hispanic advertising campaign for the 2015 Dodge Challenger, Dodge Charger and Dodge Dart featuring Mr. Trejo, trying to send a clear message about Dodge's line-up: ‘Te Pondrá A Prueba’ ('It Will Test You', in English).
The first spot is called 'El Trato' ('The Deal', in English) and began airing June 11. Two other ads will continue to roll out in the coming weeks across U.S. Hispanic media, as well as digital and social initiatives.
We won't spoil the fun by telling you what's going on in the ad, but a minimum introduction is required. Long story short, a man sits with Trejo in a dimly lit room with flickering red and blue lights on a table. They argue as they try to settle on a set of terms, but that's as much as we'll go with the storytelling.
The rest is up for you to discover in the video below, where a big slice of Danny Trejo's angry face and tattoo-covered skin is waiting for you. So click play and tell you what you think about the commercial.
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