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Danica Patrick and William Rast Announce Multi-Year Partnership

Yesterday we told you that William Rast’s Dan Wheldon emerged as the Indy 500 100th Anniversary race winner, while a partnership with racing superstar Danica Patrick was also mentioned. Further details about the Patrick-William Rast deal surfaced today, including the fact that Viva International Group is joining as an eyewear license partner.

As part of the multi-year endorsement, Patrick will be wearing William Rast, on and off the racetrack and be featured in upcoming campaigns.

This coincides with the consumer launch of the William Rast Eyewear line this year, which includes both optical frames and sunglasses for women and men, and a special William Rast Racing Eyewear collection, that features sporty, athletic styles with upgraded materials and features.

"William Rast's New America culture is centered around updating and modernizing iconic Americana values and traditions. What better time for us to take a bold step in showing our true New America values, than at the Centennial celebration of the Indy 500, a true celebration of not only American heritage and tradition but also the future of racing, and by partnering with one the world's most iconic and groundbreaking athletes, Danica Patrick," said Colin Dyne, William Rast CEO.

"That's what you have to do here at Indy; you have to take that chance and set yourself apart,"
Patrick said. "Which is why I love this partnership with William Rast and William Rast Eyewear.  Fashion is very personal and it directly reflects your style and how you do things. I am very driven and focused on my performance, and to me, this brand reflects my attitude, personal style, drive and desire to win. And we all know at Indy — it's all about the Win."
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