Dainese Heading To CES 2017

Dainese D-air 1 photo
Photo: Dainese
Iconic Italian brand Dainese announced it will exhibit for the first time at the 49th annual Consumer Electronics Show (CES) that will take place January 5-8 in Las Vegas. The centerpiece of the exposition will be its innovating collection of D-air garments.
Dainese’s participation in CES follows the company’s commitment to fostering the adoption of D-air, its groundbreaking wearables airbag technology which the company has pioneered for action-sports application, especially motorcycling.

“We’re very excited to showcase our D-air technology at CES,” said Roberto Sadowsky, Dainese USA Executive Vice President. “D-air products are already making big waves in the action-sports world, where they successfully protect athletes from injury on a regular basis. We are pleased to share the story of our company’s leadership in airbag technology with a more mainstream audience. CES is a great platform for accomplishing that goal, and we look forward to participating.”

D-air products are now used by top motorcycle road racers in the MotoGP World Championship as well as leading athletes in the Alpine Skiing World Cup Series. The standalone wireless D-air platform uses high-tech electronic sensors housed inside the suit’s aerodynamic hump or back protector and is complemented by an advanced algorithm.

Together, these features constitute the brain and true intelligence of the system, which recognizes an immediate crash and deploys the airbag in milliseconds. Thanks to a patented internal structure made of microfilaments, the airbag deploys in a controlled shape over its full length and wraps around the rider’s body to protect key areas during the impact.

Depending on the model, the covered areas include combinations of neck, shoulders, collarbones, lower ribs, chest and back. The system is homologated by independent certification bodies, and 35 patents have been filed.

You can read more about the Dainese D-air airbag system and the way it works in our little guide here.
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