Daimler Ups EBIT Target to EUR6 Billion

The recovering industry combined with the increase in sales and the projected release of future models has made German group Daimler reconsider its EBIT estimate for the year and target a EUR6 billion for the entire year.

“Our strategy is paying off: We have a very dynamic development of unit sales and revenue in all divisions. After what was already a very good first quarter, we achieved excellent results in the second quarter,”
Dieter Zetsche, Daimler chairman of the board said when announcing the new target.

For the second quarter of the year, Daimler's EBIT transformed into a net profit of EUR1,312 million, up from last year's loss of EUR1,062 million. For the same second quarter, the carmaker sold 496,500 cars and commercial vehicles, some 27 percent more than in the same period of 2009.

“We anticipate significant revenue growth in 2010 and we are targeting EBIT from the ongoing business of EUR6 billion,” Zetsche stated the company's new goals.

The momentum gained in 2010 is too luring to let go, so the manufacturer has plans to keep that revenue increase over the years to come. According to the latest coming from Stuttgart, Daimler plans to roll out a wave of new or facelifted vehicles. 20 new models are expected to hit the market over the next five years.

The new, increased Mercedes line up will begin with the C-Klasse facelift (2011), together with the coupe meant to fight the BMW 3 Series. In 2012 the SLS AMG E-Cell will hit the streets in production version. The CLS, as well as the center models of Mercedes' future marketing strategy, the A- and B-Klasse, will also be released in 2012.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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