Daimler Sets First Quarter Sales Record in the US

Only one major German auto maker has been missing until now for us to have a pretty good image of what went on on the US market in March, after Audi, Volkswagen and BMW posted their sales figures: Daimler.

Just like the other auto makers from Germany, Daimler too enjoyed a great deal of success in the US last month (in fact, last month has become the best March in Daimler's US history). The Germans sold a total of 22,971 Mercedes-Benz and smart vehicles, up 11 percent from the same month of last year.

That figure brings the total number of cars that have found new owners in the US since the beginning of the year to 55,995 vehicles; this too makes the first three months of the year the best first quarter in Daimler's US history.

The best-selling models in the lineup were the C- and E-Klasse (6,542, up 8.9 percent over March 2010 and 6,107, up 21.1 percent, respectively). But perhaps the most surprising achievement was that of the Sprinter line of vans, which represented an increase of over 175.1 percent with the 1,062 units sold.

The smart brand, fresh out of the hands of Penske, didn't manage to impress as much, with the only 425 models sold representing a strong decrease of 37.2 percent compared to last year.

Perhaps the best achievement of the brand was the delivery of 20 smart fortwo electric drive vehicles to the Automobile Club of Southern California, to be tested prior to its official unveiling at the New York Auto Show in April. The EV version of the smart will play an important role in Daimler's future strategy.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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