Daimler Puts the Accent on Design

Even if times are tough and things don't seem to be back on track just yet, there are some in the automotive industry that still think ahead. Despite the fact that sales reports are discouraging, Daimler is taking steps to insure its presence in the future automotive industry, whatever its new shape will be after the crisis passes.

After the announcements the company made about opening a new Cascadia plant in Mexico and an corporate representative office in Baghdad, the German conglomerate turned its sights on the more creative aspects of its business.

The company has plans for creating a center of excellence for interior design and opening a design studio in the new wonder market, China. Gorden Wagener, Daimler's head of design, made the changes to meet future challenges.

"The creation of our own center of excellence for vehicle interiors is a far-reaching change," the official was quoted as saying by Autonews. The purpose of the center is to create interiors with greater emphasis on fashion and luxury design than before.

"Interiors need to be strengthened strategically because they have become more important and complex," added Wagener. If until now, interior design was limited to the conventional components, such as seats, door panels or dashboard, designers now must take into account the graphics for the on board computer, its menu design and so on.

The other important step taken by Daimler is the opening of a design studio in China. The unit will serve as a starting point for meeting Asian styling requirements, in an ever growing market.

"In the future, that will give us a seismograph for new trends in this growth market, It's important for a global luxury brand such as Mercedes to let influences from various cultures flow in," the head designer told the source.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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