Daimler Presents Action Plan for the Decade

Taking advantage of the Annual General Meeting in Berlin, on Wednesday German manufacturer Daimler presented what it calls the “360 Degrees – Facts on Sustainability” report, a series of measures that will govern the car maker's business until the end of the decade.

With these measures divided into five different sections (sustainability management, product responsibility, industrial environmental protection, employees, and the social environment), the report sheds a bit more light on how Daimler plans to tackle the challenges of the current industry.

First off, one of the main goals Daimler set for itself is the reduction of fuel consumption and CO2 emissions to new levels. Fleet-wide, the new emission targets set are less than 140 g/km by 2012 in Europe and 125 g/km by 2016.

Daimler plans to increase the number of its vehicles that are equipped with assistance systems, aiming to offer, for instance, 20 percent of its vehicles, by 2015, with Active Brake Assist.

At a social level, Daimler will increase its efforts to educate the drivers of tomorrow, by expanding the “Mobile Kids”road safety education program through online applications and special school days.
Daimler's future employees will continue to be educated through the Daimler Student Partnership programs and the CAReer trainee program.

“Our new program underlines the importance of sustainability for our company. We are adopting concrete targets and identifying the key target horizons. However, we do not see our sustainability program as a static target system – we are flexible enough to respond to new challenges, too,” said Thomas Weber, Daimler member of the board responsible for Group Research & Mercedes-Benz Cars Development.