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Daimler Leads Tiny German Market in Electric Cars

Daimler's Zero-Emission Vehicle Offensive 1 photo
Photo: Daimler AG
 Although the electric car market in Germany is currently of a few thousand vehicles sold per annum, so the profit figures are still low for most manufacturers, Daimler AG doesn't lose any opportunity to let everyone know that they're on top of the electric game.
In the first half of 2013, fully-electric cars from Mercedes-Benz and smart have achieved a market share of 42 percent in Germany. In other words, Daimler's slice is almost half of the currently not-so-large electric pie, making this piece of news not as optimistic as the official press release made it seem.

The best selling model is by far the electric smart, which heads the registration list with 983 units registered until now, translating into a market share of 40 percent. Compared to 2012, the sales of electrically-powered smarts in Germany have increased by almost 80% percent. This impressive number is, again, not that impressive, considering this percentage translates into a few hundred cars.

Talking about the good news, Thomas Weber, who is the man in charge of the Mercedes-Benz Group Research and Car Development, had this to say:

“For us, the future of mobility has long centred on electrification. With a total of nine locally emission-free vehicles with battery or fuel cell power, Daimler AG already has the widest range of electric vehicles on the road. We are very pleased that our German competitors are bringing even more impetus to electric mobility with their own first electric vehicles.”
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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