Daimler Launches Revolutionary Mercedes me Service Brand

Last night, during the Mercedes-Benz Geneva Motor Show preview, the three-pointed star introduced their new “Mercedes me” service brand and we are totally blown away by it.
Mercedes Me 14 photos
Photo: Daimler AG
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We say this because this new digital platform – scheduled to go online as early as this Summer – is precisely the type of service that the owners of premium (or not) vehicles needed all along in this day and age, where everyone is online all the time.

In short, the “Mercedes me” is a package of customer services that can be accessed from a single website and which are specifically designed for each client.

“Mercedes-Benz is on a growth course and we are continuing this course with the next step, which comes in the form of “Mercedes me”. Under this brand, we are bundling together a wide range of services relating to our fascinating vehicles. This is far more than just a new website - it is a whole new level of individual customer care”, said Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars.

“Mercedes me” will be divided in five different areas - “move me”, “connect me”, “assist me”, “finance me” and “inspire me”.

Each of the areas will be tailored for every Mercedes-Benz client, taking into account information like purchasing, financing and servicing of the vehicle, on top of the already-known mobility services included in the Digital Drive-Style App.

The “Mercedes move me” application offers various mobility solutions no matter if the user possesses a vehicle or not. Working together with moovel, car2go, car2go black and Park2gether, Daimler Mobility Services will offer a rather large range of individual mobility services to choose from. These include the smartphone-based taxi service MyTaxi, chauffeur service portal Blacklane, coach provider FlixBus or premium rental service Mercedes-Benz Rent

The “Mercedes connect me” area of the service brand allows users to connect with their Mercedes-Benz vehicle at any time and anywhere, offering accident, maintenance, breakdown management as well as the Mercedes-Benz emergency call system and tele-diagnosis. Using “Remote Online”, clients will find out where their vehicle is parked, if the doors are locked and how much fuel is in the fuel tank.

The “Mercedes assist me” makes possible for each user to get individually-customized service costs and automated service appointments. They may also contact any Mercedes-Benz partner online.

The “Mercedes finance me” allows customers to receive tailor-made financial services and gives them access to an entire range of flexible financing options and insurance for their vehicle.

The “Mercedes inspire me” is more like a portal within the portal, where users will receive information about certain Mercedes-Benz R&D innovations, technologies and mobility. They will also be able to interact with Mercedes-Benz experts from various areas, the user will even be able to get involved in the development of new features and services early on and give their own opinions and suggestions.

Accessible from the upcoming Summer, the online platform is compatible with all mobile platforms and each user will be given a personalized Mercedes ID on
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the project.
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